Buick Shines Spotlight on Female Athletes with New Ad Campaign

October 12th, 2022 by
Female Athletes in Many Sports with White and Orange #SeeHerGreatness Text

Did you know that more than 40% of athletes in the United States are women? Did you know that those accomplished athletes at the college level get less than 10% of the media coverage? Buick will shine a spotlight on female athletes with a new ad campaign – titled See Her Greatness. Here is a…

Buick Expanding Hello Sunshine Creative Collaboration

September 12th, 2022 by

Coming about a year after the 2021 inception of the Reese’s Club In-Vehicle App, Buick and Reese Witherspoon are creating more content with women in mind.  Hello Sunshine, a media company created by Witherspoon, is on a mission to put women at the center of every story it tells and this vision works seamlessly with…

Women & Buick-GMC: A Winning Combination

August 18th, 2022 by

Buick-GMC Dealership builds a culture centered on Women-Empowerment The automotive world is changing and demands a more diverse workforce. Recognizing this major shift and the importance of female representation is a top initiative for Dieffenbach GM Superstore.  With a 21% female workforce, our dealership ranks high in the industry, and continues to strive for diversity. …

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