Celebrate Women’s History Month with Dieffenbach GM Superstore

March 3rd, 2023 by
Little Girl in Front of 'For Women' Mural

Since the inception of our nation, women have been the backbone of America. While the founding fathers fought for our freedom, the women in their lives were always there to support them in any way they could. After all, behind every great man there’s a great woman; and our team at Dieffenbach GM Superstore is…

Buick Shines Spotlight on Female Athletes with New Ad Campaign

October 12th, 2022 by
Female Athletes in Many Sports with White and Orange #SeeHerGreatness Text

Did you know that more than 40% of athletes in the United States are women? Did you know that those accomplished athletes at the college level get less than 10% of the media coverage? Buick will shine a spotlight on female athletes with a new ad campaign – titled See Her Greatness. Here is a…

Buick Expanding Hello Sunshine Creative Collaboration

September 12th, 2022 by

Coming about a year after the 2021 inception of the Reese’s Club In-Vehicle App, Buick and Reese Witherspoon are creating more content with women in mind.  Hello Sunshine, a media company created by Witherspoon, is on a mission to put women at the center of every story it tells and this vision works seamlessly with…

Women & Buick-GMC: A Winning Combination

August 18th, 2022 by

Buick-GMC Dealership builds a culture centered on Women-Empowerment The automotive world is changing and demands a more diverse workforce. Recognizing this major shift and the importance of female representation is a top initiative for Dieffenbach GM Superstore.  With a 21% female workforce, our dealership ranks high in the industry, and continues to strive for diversity. …

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Dieffenbach GM Superstore 34.92336, -79.75214.