2025 Chevy Equinox. You saw it at the show. Now make it yours.
2025 Chevy Traverse. You saw it at the show. Now make it yours.
Educator appreciation. Thanks to those who teach us so much. $500 BONUS CASH on most models.
1 Must be employed by a public school, private school, college or university. Please note that employees of state or municipal governments may be subject to restrictions that limit their ability to accept this offer. Accordingly, this offer is void unless permitted by state and municipal laws, regulations, rules, ordinances, policies, codes of conduct, and other directives or standards regarding ethics and gift acceptance by state and municipal employees. By accepting this offer, you verify that it complies with all restrictions regarding ethics and gift acceptance that apply to you. Eligible participants are able to sponsor their spouse. At participating dealers only. Visit gmeducatorappreciation.com for program eligibility details and for a list of eligible vehicles. Not available with some other offers. Must provide authorization number to participating dealer prior to or at time of vehicle delivery to receive offer. Take new retail delivery by 1/2/26.
First Responder appreciation. A little help for those who help others. $500 BONUS CASH on most models.
1 Must be a current Firefighter, Police, EMT/Paramedic, or 911 Dispatcher. First Responders employed by federal, state or municipal governments may be subject to restrictions that limit their ability to accept this offer. Accordingly, this offer is void unless permitted by applicable federal, state and municipal laws, regulations, rules, ordinances, policies, codes of conduct, and other directives or standards regarding ethics and gift acceptance by the applicable federal, state or municipal employees. By accepting this offer, you verify that doing so complies with all laws, regulations, policies or other restrictions regarding ethics or gift acceptance that apply to you. Healthcare professionals are eligible to receive this offer on select Chevrolet vehicles only. Eligible participants are able to sponsor their spouse. At participating dealers only. Visit gmfirstresponderappreciation.com for program eligibility details and for a list of eligible vehicles. Not available with some other offers. Must provide authorization number to participating dealer prior to or at time of vehicle delivery to receive offer. Take new retail delivery by 1/2/26.
Military appreciation. For those who put their lives on the line. $500 BONUS CASH on most models. 25% off SiriusXM Subscription. Up to 20% off OnStar & Connected Services.
1 Eligible military personnel includes Active Duty members, Reservists, National Guard members, Veterans and Retirees of the U.S. Army, Navy, Air Force, Marine Corps and Coast Guard. Eligible participants are able to sponsor their spouse. At participating dealers only. Visit gmmilitaryappreciation.com for program eligibility details and for a list of eligible vehicles. Not available with some other offers. Must provide authorization number to participating dealer prior to or at time of vehicle delivery to receive offer. Take new retail delivery by 1/2/26. 2 All SiriusXM services require a subscription. Service subject to the SiriusXM Customer Agreement and Privacy Policy, visit www.siriusxm.com to see complete terms and how to cancel which includes calling 1-866-635-2349. Some services, content and features are subject to device capabilities, an active data connection enabled in the vehicle and location availability. All fees, content and features are subject to change. Content varies by subscription plan. SiriusXM and related logos are trademarks of Sirius XM Radio LLC and its respective subsidiaries. 3 Discount does not apply to data plans. Available for select members of the U.S. military. Press the blue OnStar button in your vehicle to talk to an OnStar Advisor about product availability, activation and details. Offer available through 1/2/26.
2025 Silverado 1500 5.3L. 0.9% APR for 60 Months for well-qualified buyers That's $6,681 Average Finance Savings.
1. Monthly payment is $17.05 for every $1,000 you finance. Example down payment: 9.5%. Must finance with GM Financial. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 6/2/2025. 2. Must trade in a 2011 model year or newer vehicle. Not available with lease and some other offers. Take new retail delivery by 6/2/2025.
There's a reason why Chevy is called "The Heartbeat of America."
Giving back to those who give everything. $1,250 TOTAL CASH ALLOWANCE on most models.
1. At participating Chevrolet dealers. Not available with some other offers. Must take new retail delivery by 6/2/25. Visit gmmilitaryappreciation.com for program eligibility details and for a list of eligible vehicles.
2025 Silverado EV, 2025 Blazer EV, 2025 Equinox EV. For well-qualified buyers 0% APR for 60 Months. Plus Save 10% on the MSRP of the GM PowerUp 2 Home Charger.
1 Monthly payment is $16.67 for every $1,000 you finance. Example down payment: 20.4%. Must finance with GM Financial. Down payment required at signing, if applicable. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 6/2/2025. 2. This is a promotional offer valid through 6/2/2025. Offer is valid for $69.90 off of the GM PowerUp 2 Charger only (MSRP $699). Can be purchased through Chevrolet GM PowerUp 2 Charger | 85794792 | Chevrolet Accessories only. Does not include installation or taxes.
0.9% APR for well-qualified buyers.1 OR $6,500 Purchase Allowance $1,350 Engine Credit2 $7,850 Total Value for current eligible Buick or GMC owners/lessees.3
1. Length of contract limited. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 6/2/25. 2. AVAILABLE ON THE TURBOMAXTM ENGINE. 3. AVAILABLE ON THE TURBOMAXTM ENGINE. MUST BE A CURRENT OWNER OF A 2011 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE OR A CURRENT LESSEE OF A 2020 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE THROUGH GM FINANCIAL FOR AT LEAST 30 DAYS PRIOR TO NEW VEHICLE SALE. Not available with lease and some other offers. Take new retail delivery by 6/2/25.
0% APR FOR 60 MONTHS for well-qualified buyers.1
1. Monthly payment is $16.67 for every $1,000 you finance. Average example down payment is 12.7%. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 6/2/25.
Buy 3 tires, get 1 for $1
Eligible tire brands are Goodyear, Dunlop, Bridgestone, Firestone, Continental, General, Hankook, Kelly, Pirelli, Uniroyal. Purchase and installation must be at a participating U.S. GM Dealer. See dealership for tire pricing, savings vary by dealership and tire. Lowest or equal value tire will be $1. Maximum consumer purchase price of $450 per tire. Additional taxes and fees may apply. Offer subject to availability and may change at any time. Limit one offer per VIN. No other offers apply, except GM Tire Price Match Guarantee (Restrictions apply. Eligible price must be provided at the time of purchase. At participating dealers only. Visit Chevy.com/tires for details.). Offer ends 5/31/2025.
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Welcome to Dieffenbach GM Superstore

Welcome to Dieffenbach GM Superstore, where you can expect the very best to offer in GMC and Chevrolet vehicles. Our Rockingham, NC dealership serves drivers throughout our surrounding areas. We provide a solid selection of new and used models for you to choose from. Shop with confidence from our Certified Pre-Owned vehicles, knowing that we've fully inspected each one before it is driven on to our lot for sale. With our ever-changing inventory, we can help you find the perfect car, truck, SUV, van, or crossover that you need for you and your family.

You car ownership journey continues with our finance center. The qualified team of finance experts work to maintain strong relationships with a variety of banks to ensure that you have the financing you need for your vehicle. Let us help you explore all of the loan and lease options available and find the right one for your budget. Find out what to expect from your monthly payment so that you can fit it to your budget.

Our commitment to our customers continues long after your purchase. The knowledgeable service technicians are on hand to handle any maintenance or repairs you might need. Let us keep your new or used vehicle running in top shape with suggested maintenance, major repairs, or body work. The parts department keeps a full stock of genuine Chevrolet and GMC parts and accessories. Our authentic OEM parts and accessories are made just for your vehicle and keep your vehicle running and looking great.

Contact us today or come by our dealership to get the most professional service from the friendliest team in the business.  

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Our Reviews

DealerRater Apr 9, 2024

Purchased a new vehicle, my sales person was GREAT! On the other hand the sales dept management was horrible, not only rude to myself but also the staff. The management really needs a lesson in manners and being respectful. Third dealership in a week, and disrespect was very obvious and customer service was horrible.

DealerRater Dec 4, 2022

Best service ever! Andy made the process so smooth for us. Everything about this dealership is wonderful!

DealerRater Sep 17, 2022

My husband and I recently purchased a new Tahoe, and Stephen, Rusty, and staff were so kind, helpful, and easy to work with! If you are ever in the Rockingham area and looking for a new ride, check these guys out! Thank you again to Dieffenbach for all of your help and hospitality last week! We appreciate you all!

DealerRater Jun 7, 2022

we where traveling from Southport to Niagara Falls, stopped on our way in Rockingham. My husband hear this noise and said it’s probably our brakes. We pulled into Dieffenbach dealer ship, and ask f they could help. They repaired the brake pads and roter system. Big shout out to the Service Manager that day, and the mechanics which did a super job getting us back on the road. Thank you for your excellent service. Now we where abel to meet our kids at Niagara Falls and we celebrated our 50 th anniversary. We will always recommend Dieffenbach Dealer to others. Super job done well.

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Main: (910) 997-2501 Parts: (910) 387-3000 Sales: (910) 817-2470 Service: (910) 997-2500

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Main (910) 997-2501 Parts (910) 387-3000 Sales (910) 817-2470 Service (910) 997-2500
1209 E Broad Ave
Rockingham, NC 28379
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Dieffenbach GM Superstore 34.92336, -79.75214.